Breeze Drone Delivery
PERSONAL UX PROJECT
Breeze is a concept for a mobile app and responsive website for an online shopping experience that specializes in drone delivery. My goal was to design a clean and seamless shopping experience, while easing user concerns about drone delivery.
I designed this app as part of the Google UX certificate program. I was the sole designer and researcher, responsible for:
- Ideation and User Research
- Low Fidelity Designs and Wireframing
- Design System and Branding
- Usability Testing
How to provide a great online shopping experience and increase adoption of drone delivery
My initial research for this project found frustrations with existing shopping and delivery experiences. It also revealed hesitation around drone delivery. My goal for this project was to improve online shopping experiences, and provide opportunities for users to learn about drone delivery.
Uncovering Pain Points
Through a survey and initial interviews, I uncovered 3 pain points which helped shape my design.
- Most participants want more transparency in their online shopping delivery.
- Most participants wish there was more flexibility with the timing of their deliveries.
- All participants had at least some level of hesitancy around drone delivery
Creating A Persona
I created a persona based off of my initial research. Rosa is a busy professional who wants to know where her packages are. She also would like a safe, contactless way of getting what she needs for her home.
Creating a journey map allowed me to analyze each step of ordering something online and revealed opportunities for improvement. Opportunities included:
- Make delivery options clear and provide answers to customer questions around drone delivery
- Notify customer of delays
- Notify customer of arrival
Low Fidelity Prototyping
Design System and Brand
Designing for Everyone
When building the design system for Breeze, it was important to consider accessibility. I followed WCAG AA color contrast requirements, so that all important elements would be visible to low vision users. I also designed buttons to be 46 px tall, making them easier to tap in mobile. Considerations like these improve user experiences for everyone, no matter their ability.
High Fidelity Mobile Designs
Moderated Usability Testing
I tested the high fidelity create account flow and product ordering flow with 3 individuals. After the usability test, I compiled my notes and determined the priority of the usability feedback. Key findings included:
- Participants felt surprised when their order was placed. They were expecting something in between Cart and Success.
- Participants wanted the ability to choose whether or not to use drone delivery.
- The map on the tracking page is unclear. Better icons are needed to demonstrate which direction the drone is going.
- All participants had several questions about drone delivery. The design should provide a way for them to seek answers.
Iteration from Usability Results
One area I focused on after usability was adding a full checkout flow to the experience. Participants found that going from the cart to the success screen was jarring and weren't expecting their purchase to be finalized so quick.
Creating a Desktop Experience
After mobile designs were finalized and tested, I created desktop screens.
From this project, I got first hand experience in multiple UX research and testing techniques. I applied my visual design skill set and gained more experience in the design tool Figma. Next steps to enhance this project further would be addressing more usability feedback and testing the desktop experience.